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Logo Case Study

Avery Construction

Construction Company


Avery Construction is a company based in Marion, Iowa. I had the opportunity to create a new logo for Matt. The goal here was to create something that could easily represent what he could do and what industry he was in. I guided the process based on his previous logo.


Affinity Designer
Vector Design Tool


To create a logo that easily represented what the company did. 


I sketched out logos based on his previous logo, then moved over to vectoring them in a long refined process

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