Logo Case Study
Avery Construction
Construction Company
![](https://devingreen.me/storage/temp/public/be7/f1c/af9/img_d0d20703f46fc1ece005c017e625ac69_500_0_0_0_auto__500.png)
![](https://devingreen.me/storage/temp/public/2a5/7c6/b7b/img_2b569297b2b55da459287ba74f6f7986_500_0_0_0_auto__500.png)
![](https://devingreen.me/storage/temp/public/605/6f6/be0/img_ed82fc8f4ca40cec765f05b86c9ba13e_500_0_0_0_auto__500.png)
![](https://devingreen.me/storage/temp/public/292/d6a/ff7/img_148e55976a6184301b84c7d56b052241_500_0_0_0_auto__500.png)
![](https://devingreen.me/storage/temp/public/467/0e8/f4c/img_1cae1d27d11713cfa888d5405c72c664_500_0_0_0_auto__500.png)
![](https://devingreen.me/storage/temp/public/735/8d8/d63/img_fb9adabaac041b3b8c5054ec0bb8f7e7_500_0_0_0_auto__500.png)
![](https://devingreen.me/storage/temp/public/b09/7a0/f0f/img_31336eb6203b67ed6110ccce0a59580c_500_0_0_0_auto__500.png)
![](https://devingreen.me/storage/temp/public/b08/3fa/d8d/img_1bd3a47a57ddea0774d010697284ff7b_500_0_0_0_auto__500.png)
Insight
Avery Construction is a company based in Marion, Iowa. I had the opportunity to create a new logo for Matt. The goal here was to create something that could easily represent what he could do and what industry he was in. I guided the process based on his previous logo.
Tools
![](https://devingreen.me/storage/temp/public/127/108/cdd/5ed9043f02774626518817__256.png)
Affinity Designer
Vector Design Tool
Task
To create a logo that easily represented what the company did.
Process
I sketched out logos based on his previous logo, then moved over to vectoring them in a long refined process