My job here was to create a design that represented a bold, elegant, and knowledgeable stature. From the beginning, the client wanted me to incorporate an elephant into the design. I thought this was an amazing idea due to specifications she originally gave me. Taking this into account, we went to work by posing the elephant in different positions, and figuring out which worked best. Once we got to a final monogram for the logo, I started picking fonts that paired well with it. I implemented some final changes to the font and smoothed out any extra visuals.