I was tasked to help my good friend Raphael Robertson build his brand around Urbanity Grooming Co. This website was the outcome. I wanted to keep a clean and concise design while representing the brand. It took a long time to come up with something that fit everything that he wanted to do while staying under design standards. He makes amazing beard oil and balm. I personally use the balm every day on my face and beard. It's an excellent moisturizer.