Brand Case Study
Prosperous Accounting Services
Accounting Services
![](https://devingreen.me/storage/temp/public/ede/044/f44/img_f2052a60906dbeb50b76b62ddba81457_500_0_0_0_auto__499.png)
![](https://devingreen.me/storage/temp/public/9a7/d85/ad1/img_60616b4a1af32593e7ae12090e02afc5_500_0_0_0_auto__499.png)
![](https://devingreen.me/storage/temp/public/33d/85e/3cc/img_ebd18336ebc3bbdb5b09657557523026_500_0_0_0_auto__499.png)
![](https://devingreen.me/storage/temp/public/ea4/324/eb8/img_0e84318aee3921cd85d5b4e99b57c63e_500_0_0_0_auto__499.png)
![](https://devingreen.me/storage/temp/public/148/e85/da0/img_18f022aed042b01874e36bdaf2eeafad_500_0_0_0_auto__500.png)
![](https://devingreen.me/storage/temp/public/7d7/52e/a15/img_ea8292f80385a8b41b1b1557ec15c739_500_0_0_0_auto__500.png)
![](https://devingreen.me/storage/temp/public/0ae/484/4b5/img_f9afe78d7b53b0dc7068ed0e7bb4288f_500_0_0_0_auto__500.png)
![](https://devingreen.me/storage/temp/public/7c7/4d4/785/img_49d6c5c4fac3a323cbed738de3c18d5c_500_0_0_0_auto__500.png)
Insight
Michelle, an accountant that works in Illinois, reached out to me with a goal to better represent her business visually. At first she wanted a website to get things going. After accessing the design of her website, I realized that her logo could be refreshed as well. I convinced on some few reasons why her brand could use a refresh, and she was on board. After our first meeting, She expressed that financial growth for others was her main goal. I wanted to represent growth in her logo, hence the leaves. The design for her website soon followed. I wanted to keep the design fresh, simple, and to the point. This allowed me to focus on the growth segment of her business.
Tools
![](https://devingreen.me/storage/temp/public/127/108/cdd/5ed9043f02774626518817__256.png)
Affinity Designer
Vector Design Tool
![](https://devingreen.me/storage/temp/public/f94/66c/3f6/5ed9047244fab801406064__256.png)
Bootstrap Studio
Web Design Tool
![](https://devingreen.me/storage/temp/public/335/51a/826/5ed904d3a0149013876624__256.png)
OctoberCMS
Content Management System
Task
To represent her brand while focusing on the growth segment of her business
Process
After our initial meeting, I started with the logo, then moved to the website design. Once the design was done, I moved it to October CMS for content management.