Michelle, an accountant that works in Illinois, reached out to me with a goal to better represent her business visually. At first she wanted a website to get things going. After accessing the design of her website, I realized that her logo could be refreshed as well. I convinced on some few reasons why her brand could use a refresh, and she was on board. After our first meeting, She expressed that financial growth for others was her main goal. I wanted to represent growth in her logo, hence the leaves. The design for her website soon followed. I wanted to keep the design fresh, simple, and to the point. This allowed me to focus on the growth segment of her business.