Brand Case Study
Style Co.
Streetwear Brand
Insight
Style Clothing Co. (Style Co.) is a streetwear brand based in Cedar Rapids Iowa. My job was to create the visual brand identity and build an e-commerce platform that is easy to manage whilst adding complex features and analytics on the backend. I worked closely with this brand over the years since 2012. I refined the logo to the simple bear. The bear represents the owner of the brand. It is an embodiment of who he is and what he does. I created a system for adding lookbooks. I Built the e-commerce platform on OctoberCMS. This e-commerce platform uses stripe for card processing.
Tools
Adobe Illustrator
Vector Design Tool
Bootstrap Studio
Web Design Tool
OctoberCMS
Content Management System
Task
Build a complex e-commerce platform that is easy to manage with guidance. Create the brand identity by creating the logo
Process
The website was originally created in Webflow. I re-created it in Bootstrap Studio. Once the design was finished, I took the code, and integrated OctoberCMS into it. The e-commerce plugin I used was called "Mall" by OFFLINE based in Switzerland. The logo was created with care while consulting with the owner.
