Brand Case Study
Style Co.
Streetwear Brand
![](https://devingreen.me/storage/temp/public/a2d/2b4/988/img_a4292f6ca7cfd1b5bd9bea2f246d6759_500_0_0_0_auto__500.png)
![](https://devingreen.me/storage/temp/public/36f/8bd/5d0/img_5789f715b4b9eeaee00089b967cc8f72_500_0_0_0_auto__500.png)
Insight
Style Clothing Co. (Style Co.) is a streetwear brand based in Cedar Rapids Iowa. My job was to create the visual brand identity and build an e-commerce platform that is easy to manage whilst adding complex features and analytics on the backend. I worked closely with this brand over the years since 2012. I refined the logo to the simple bear. The bear represents the owner of the brand. It is an embodiment of who he is and what he does. I created a system for adding lookbooks. I Built the e-commerce platform on OctoberCMS. This e-commerce platform uses stripe for card processing.
Tools
![](https://devingreen.me/storage/temp/public/26b/cd0/a92/5ed9042245e22653539143__256.png)
Adobe Illustrator
Vector Design Tool
![](https://devingreen.me/storage/temp/public/f94/66c/3f6/5ed9047244fab801406064__256.png)
Bootstrap Studio
Web Design Tool
![](https://devingreen.me/storage/temp/public/335/51a/826/5ed904d3a0149013876624__256.png)
OctoberCMS
Content Management System
Task
Build a complex e-commerce platform that is easy to manage with guidance. Create the brand identity by creating the logo
Process
The website was originally created in Webflow. I re-created it in Bootstrap Studio. Once the design was finished, I took the code, and integrated OctoberCMS into it. The e-commerce plugin I used was called "Mall" by OFFLINE based in Switzerland. The logo was created with care while consulting with the owner.