Brand Case Study
The Space
Co-Working Space In Cedar Rapids
Insight
The space (originally Yoimono. Japanese for "Good Stuff") is a co-working space based in Cedar Rapids, Iowa. We called Yoimono "the space" all the time before we officially made the switch. I wanted to create a brand based on creativity. I also wanted to represent that this place has no limits. The idea originally came to me after looking at a space helmet that used to be there owned by Will Lenzen, the first owner. The environment always reminded me of space like vibes as well.
Tools
Affinity Designer
Vector Design Tool
Bootstrap Studio
Web Design Tool
Task
Create a brand that represents creativity, while keeping things simple.
Process
I created it in Yoimono (now The Space). I looked for inspiration across astronauts and stars.
