Brand Case Study
The Space
Co-Working Space In Cedar Rapids
![](https://devingreen.me/storage/temp/public/79c/85c/1fc/img_9a126d0b791ee265923102f623673467_500_0_0_0_auto__500.png)
![](https://devingreen.me/storage/temp/public/021/0d7/57b/img_1cd0185a187ade192882faa1cd5e0d6f_500_0_0_0_auto__500.png)
![](https://devingreen.me/storage/temp/public/522/31c/8b8/img_67c19c953f0bb2e34d79ecc136afb059_500_0_0_0_auto__500.png)
Insight
The space (originally Yoimono. Japanese for "Good Stuff") is a co-working space based in Cedar Rapids, Iowa. We called Yoimono "the space" all the time before we officially made the switch. I wanted to create a brand based on creativity. I also wanted to represent that this place has no limits. The idea originally came to me after looking at a space helmet that used to be there owned by Will Lenzen, the first owner. The environment always reminded me of space like vibes as well.
Tools
![](https://devingreen.me/storage/temp/public/127/108/cdd/5ed9043f02774626518817__256.png)
Affinity Designer
Vector Design Tool
![](https://devingreen.me/storage/temp/public/f94/66c/3f6/5ed9047244fab801406064__256.png)
Bootstrap Studio
Web Design Tool
Task
Create a brand that represents creativity, while keeping things simple.
Process
I created it in Yoimono (now The Space). I looked for inspiration across astronauts and stars.