The space (originally Yoimono. Japanese for "Good Stuff") is a co-working space based in Cedar Rapids, Iowa. We called Yoimono "the space" all the time before we officially made the switch. I wanted to create a brand based on creativity. I also wanted to represent that this place has no limits. The idea originally came to me after looking at a space helmet that used to be there owned by Will Lenzen, the first owner. The environment always reminded me of space like vibes as well.